Dirt Is Good (Unilever)

Brief in brief
To take the Ehrenberg-Bass research and the newly written BLK, and build the current and possible new assets to enhance the consumer understanding, awareness and love for the DiG movement and its global portfolio of brand names. Make the splat famous and become the fastest growing, iconic consumer brand in the world.

Design idea
Dirt is a badge of a life fully lived

Solution
I led a multi-agency design and strategy team through a process of simplifying the current brand assets, then crafting the few assets that were left, and then finally worked to amplify the iconic assets across multi channel brand applications.