Brompton World Championship

The challenge
To bring back the BWC event with a fresh, fun and celebratory look and feel. To host the global event in Central London but with a view to it expanding to other major cities around the world.

The idea
Watch the races unfold. We built a design system that easily unfolded (like the bike). The event logo unfolded and folded to bring the 'globe' and the 'bike wheel' together. We span and folded both of these elements together to make an animated sequence that was used in social media and on the events stage.

Beyond the logo, a design framework was created to make it really easy to build social posts, event toolkits and apply to the physical space. We used bespoke BWC patterns, colour blends and photography holding shapes so make sure the event felt celebratory and limitless.

Beyond the Coal Drops Yard event in London, the toolkit is easy to apply to any other BWC event being hosted around the world using our global framework.