Fount

Brief in brief
Fount is a new offer of highly concentrated 100% natural fruit cordials. One tiny glass bottle is the equivalent to a large plastic bottle of cordial. We developed an identity and packaging solution that supported and amplified the natural benefits of this company and product.

Design idea
Power Through Purity

Design principles
Precise, Thoughtful, Sustainable

Solution
We created a periodic table of ingredients. This table became the core design feature for the brand. Beyond the scientific look and feel of the table, we illustrated the ingredients using black charcoal and even painted with the product and pipet.