Inish Turk Beg whiskey

Brief in brief
To extend the Inishturkbeg lifestyle brand to include a new Irish whiskey - aged on the beaches of the private island where the brand begun. The product had to stand out and compete on the premium shelves of Harvey Nichols.

Design title
Life on a tilt

Solution
The inspiration for the bottle design came from the glass mooring bouys found in Ireland. The random tilt built into the structure was used to mimic the bottle bobbing in the Irish sea (and also create a small nod to the effects of drinking too much whiskey!) This concept was then extended to the retail experience: using textures, images and props to transport the unique experience of the island to Harvey Nichols.