Daymi

Brief in brief
Daymi is a Scandinavian company that have built a software tool to help their client's Operations and Finance teams to stay in control of the company's everyday ops.

Design principles
Minimal, balanced, natural

Solution
As the rest of the category was bright, bold and cluttered, we created a visual identity that is very clean, spacious and neutral, with little hits of fresh colours. Skyscapes are used to represent the idea of daily and also to inspire users to be lifted out of the daily grind. A very bold set of geometric shapes are also used to communicate different elements of the software tool. We applied the identity to all brand touchpoints. The name Daymi derives from daily + me and this merging of words sets a tone of voice that is simple and playful.