Caffè Tropea

Brief in brief
To develop a brand identity for Caffè Tropea, a London caff with Italian attitude, nestled in the heart of Bloomsbury.

Idea title
Together Tropea

Solution
‘Together Tropea’ is about championing the core components that underpin everything Tropea stands for. The building blocks of its existence – the true essence of its story. By interlocking a series of tiles, we celebrate foundational themes such as Tropean heritage, quintessential Englishness, Italian flair and vibrant sociability. The tiles become an engaging and inclusive framework that can grow and adapt to bring to life future themes, people, places and stories. This is Tropea – yesterday, today and tomorrow.