Tesco home ranges

Brief in brief
To redesign the Tesco GM (general merchandising) portfolio, reflecting the improved quality of products and design features, the reduced packaging materials, plastics and improved environmental credentials.

Design principles
Simple, real, energetic

Solution
Simple: We make is simple for our customers to navigate to the product they need by using a fixed hierachy and layout. Real: We hero the product and it’s benefits through clear and compelling photography. We illustrate the dream whilst keeping it real. Energetic: We allow the portfolio of products to flex so that each category is credible and relevant whilst still fitting into the overarching GM design structure.