Retail Trust

Brief in brief
Create a brand identity that captures the spirit and rich history of the Retail Trust whilst embracing and celebrating the dynamic world of retail.

Idea title
The foundation to flourish

Solution
Taking inspiration from the donation books found in the archives and the original charity monogram from 1832, I designed a new Retail Trust word mark and monogram. Carefully crafting the ‘T’ and ‘Trust’ to provide the strong foundation, and making the ‘R’ and ‘Retail’ flourish. Recognising proud origins but looking forward positively from ‘1832 onwards’.