Astrak

 Astrak are a respected market leader in the earthmoving equipment parts arena, serving all types of customers for more than 18 years in most markets and terrains around the world. Astrak are the specialists in maximising machine uptime. ​ As the business has grown, launched their own products and acquired other companies it's become time to claim an ownable position and align the portfolio under one unified brand strategy. Our work has seen us re-engineer the global corporate identity along with the product brands and sub-brands. We've introduced a new portfolio architecture, global brand visual identity and tone of voice - unifying everything Astrak says and does; from Scotland to New Zealand.

Two Point Perspective.
To build a framework and DNA for the brand, a two point perspective grid was set, this makes everything unified and epic. The brand logos, shapes and patterns all use this perspective principle to sit as a coherent set of design assets.

A simple design system was created to make it easy to adapt design templates from one endorsed brand to another in a matter of minutes.