La Fábrica (Heineken S.A.)

Brief in brief
To create an identity for La Fábrica, Cruzcampo’s innovative new brew pub. The identity should reflect the brand’s values and personality whilst embracing the visual & cultural personality of the Soho district in Málaga.

Design title
The smoking Bottle

Solution
The success of La Fábrica lay heavily on finding the perfect balance between Cruzcampo and Street art covered Soho.

To bring the sense of a urban, modern brand with relevance to the consumer and the location of La Fábrica. To create a connection between the name La Fábrica and its ‘industrial’ connotations with the Cruzcampo brand.